Boston Celtics guard Jaylen Brown. Peter Casey-USA TODAY Sports

Jaylen Brown's summer keeps going from strength to strength

By Adam Taylor | Last updated 8/23/24

Jaylen Brown helped lead the Boston Celtics to the 2024 NBA championship last season. He was their featured scorer and frequently accepted the role of guarding the opposing team's best player. His stellar performances earned him the Eastern Conference Finals MVP and the NBA Finals MVP awards.

Since Boston's incredible championship run ended, Brown has been living his best life.

He joined up with former Celtics big man Tacko Fall to make the pilgrimage to Mecca. He launched a philanthropic non-profit company called Boston XChange along with Jrue Holiday. He had people talking when he turned up to Las Vegas Summer League with Kysre Gondrezick, and he's been snapped doing his viral underwater workouts.

However, Brown has taken his summer to another level following the release of his song with A$AP Ferg. The track is titled "Just Do It," which some view as a shot at Nike, with whom he's had a strained relationship and at least partially blames for his omission from the 2024 Paris Olympics. Grant Hill has dismissed that notion as a "conspiracy theory."

Last summer, it was Stephen Curry who made headlines for his wide-ranging exploits, from winning a golf tournament to taking the stage with Paramore. This year, it's Brown's turn. After winning a championship and proving himself as one of the best two-way forwards in the world, it's clear he's enjoying some well-earned downtime.

Nevertheless, Brown's exploits are likely drawing to a close. The Celtics' season is right around the corner, with training camp expected to begin in the coming weeks. As such, he will need to put all of his underwater training to good use as he looks to establish himself as the Celtics' go-to scoring option for the second straight season and potentially challenge for an All-NBA selection.

Brown's summer is no less than he deserved. However, the time for celebrating is over. The Celtics will start the season looking to prove they're still the best team in the world. Unfortunately, no rap song will help them do that.

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