Why AEW must make some changes (and fast)

Such a drastic decline is a clear indicator that AEW's current strategy isn't working. The fans aren't resonating with the company's product, and the endless 20-minute matches have begun to wear thin. Eventually, in-ring work becomes repetitive if there isn't a stronger focus on the build-up leading to a match.

Khan could also be accused of pushing the wrong talents. We're seeing too much of Hologram and Komander and nowhere near enough of Wardlow and Ricky Starks. 

AEW has been declining all year. The string of free-agent signings to begin 2024 hasn't had the desired effect. Kazuchika Okada has been criminally underused. Mercedes Mone appears to be a poor investment while Will Ospreay is proving to be a massive success. The creative department has also fumbled Jay White. 

Given the elite roster available to AEW and the new influx of cash, there's no reason why it shouldn't be competing with WWE's developmental brand. AEW has everything necessary to rediscover the momentum that made it such a force between 2019-22. 

However, right now, AEW is stale. It's repetitive. It's predictable. If it wants to survive and regain some of the traction it lost, changes must be made. That means revamping the on-screen approach, fixing the creative inconsistencies, implementing a brand split and doubling down on its social media marketing. 

Otherwise, AEW's current decline could continue, and with it, its future in the industry could eventually be threatened. Professional wrestling is better with AEW. Hopefully, Khan can figure it out.