LeBron James, Nike unveil newest shoes with wild commercial

The video notably features the hydraulic press smashing the items as follows: an expiring shot clock, a rim, a purple raptor, a green leprechaun, bricks, media microphones, books, an engine piston, and an hour glass.

A few of these are obvious, but we’ll point towards the subtle references to the Toronto Raptors, Boston Celtics, and Detroit Pistons as Eastern Conference foes LeBron James had to take down in the past. In the same breath, he’s conquering media scrutiny, smashing record books, and defying Father Time as the promo draws to a close.

The Nike LeBron 22 will return in a low-top structure similar to that of the LeBron 21. The shoes feature a saddled upper with an overlapping Nike Swoosh extending through the midsole/outsole. The shoes are based in Cushlon 2.0 and feature Nike Air outsoles on the back heel. As with all LeBron James Nike sneakers, these are built with maximum comfort in mind while providing responsiveness and stability for all of James’ explosive movement.

The Nike LeBron 22 will release in its debut “Crown Jewel” colorway on November 1, 2024. The sneakers will come in full sizing for the whole family, dropping on Nike platforms and retailers everywhere. The shoes will come with a retail tag of $180.

What are your thought on LeBron’s newest sneakers?