Albertsons New Eco-Friendly Wine Label Hits Shelves

Originally posted on Men's Journal | Last updated 9/24/24

I grew up shopping at the San Roque location of Albertsons in Santa Barbara, a grocery store my mom knew all the checkers and bagging people and I have very fond memories of those days. Today, Albertsons Companies, Inc. (NYSE: ACI) announces the launch of Bee Lightly, the newest addition to the company’s Own Brands wine portfolio. The wines are distinguished by their unique flat bottle design crafted from 100% recycled polyethylene terephthalate. This innovative approach to wine packaging marks a first in the US market, underscoring a commitment to recycled packaging solutions without compromising on the quality and flavor of wine that customers expect.

"Bee Lightly reflects our commitment at Albertsons Companies to delivering quality wines that prioritize both taste and environmental stewardship. By introducing this unique flat bottle design made from recycled polyethylene terephthalate, a first in the U.S. market, we're not only offering our customers carefully selected French varietals but also redefining wine packaging standards in the industry.” -Curtis Mann, Master of Wines at Albertsons Companies

·Bee Lightly Chardonnay: Harvested at night from a collective of vineyards and fermented in thermoregulated tanks to ensure an optimal environment, the chardonnay offers a unique palate with bright and intense aromas of melons and pears, with a hint of fresh butter and subtle honey and oak balance.

·Bee Lightly Rosé: Capturing the essence of Southern France with its pale salmon color, the rosé presents a perfect pairing for light meals with its compelling flavor profile of fresh red fruit, hibiscus and dried rose petals.

Bee Lightly is available at select Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco and ACME, and for delivery soon through Vine & Cellar in California. The new wines feature carefully selected Chardonnay and Rosé, sourced from the Hérault and Limoux regions of Southern France.

“The introduction of Bee Lightly into our Own Brands portfolio marks an innovative partnership and venture into wine packaging, highlighting our dedication to product quality and environmental stewardship,” said Brandon Brown, SVP of Own Brands at Albertsons Cos. “Additionally, we know that consumers today understand and recognize the quality and value that private label products can offer, which is why we’re pleased to unveil Bee Lightly premium wine varietals that deliver on quality and flavor at an affordable price.”

To learn more about Bee Lightly, visit the website here.

This article first appeared on Men's Journal and was syndicated with permission.

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