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Maison Ruinart—the first-ever Champagne house founded in 1729—embarked on an innovative project spearheaded by Japanese architect Sou Fujimoto, landscape architect Christophe Gautrand, and interior decorator Gwenael Nicolas. After 2 years of construction, they are pleased to unveil a modern Champagne hospitality experience that beautifully complements the historic Maison.

I had the honor of visiting Ruinart for the first time in 2018, with a tour of the hospitality center as well as the famous crayères (caves). Originally excavated into the earth to extract stone to build the surrounding town of Reims, indirectly the need for infrastructure due to local growth created the perfect environment in which to elaborate Champagne from grape to finished product. Ruinart has long been a leader in the industry, and tomorrow they are excited to welcome you back to see the new era of hospitality at the Maison.

The refresh includes a new sculpture garden with 19 original works by renowned artists, architecture from Sou Fujimoto, interior design from decorator Gwenael Nicolas, and landscape architecture from Christophe Gautrand.

  • Public Access: In a first for Champagne, Ruinart will offer public areas that anyone can enjoy without payment or appointment, including a unique champagne bar with exclusive offerings and a full cocktail menu curated by our revered cellar master. This will be part of a new approach to create public areas that offer a truly welcoming experience for all to enjoy without payment or appointment, while still providing exclusive experiences that can be booked in advance.
  • Architectural Innovation: The Pavilion, designed by Sou Fujimoto, merges 19th-century facades with modern glass structures, reflecting the iconic curve of the Ruinart bottle in an abstract manner.
  • Interior Design: Nicolas’ interiors blend organic materials like wood and stone with modern metals and glass, creating a strikingly modern yet timeless space. The airy interiors will house a welcome atrium, tasting rooms, lounges, a boutique, a secret cellar, a champagne bar, and a manicured terrace.
  • Art and Culture: Ruinart’s commitment to the arts continues with a new sculpture garden featuring over 19 original works by renowned artists such as Andrea Bowers, Eva Jospin, Pascale Martine Thayou, and Jeppe Hein.
  • A New Entrance: Guests will be welcomed through a tree-lined walking path by Gautrand, featuring luminous stone walls that reflect the ancient Roman chalk caves (crayères), a UNESCO World Heritage site, leading to the Pavilion Nicolas Ruinart.

4 RUE DES CRAYÈRES, the quintessence of the Ruinart spirit, has been metamorphosed to embody the Maison’s vision. Traditionnand modernity coexist harmoniously in this historic setting where nature, culture, heritage and savoir-faire weave together.” -Frédéric Dufour President, Maison Ruinart

The Nicolas Ruinart Pavilion blends harmoniously with the centuries-old buildings, creating a vibrant dialogue that highlights the modernity of its asymmetric design. The pavilion underscores the singularity of a site that is home to thousands-year-old chalk pits and listed woodland, but also much of the Maison's winemaking process–while also embodying an enlightened vision of hospitality. Made from local Soissons stone and topped with a wooden roof, the pavilion demonstrates Ruinart's commitment to a more sustainable world.

With natural, bio-sourced materials, rainwater harvesting, a green roof, reinforced insulation and UV blocking glass, Sou Fujimoto's project meets all the criteria for the French High Quality Environmental (HQE) standard in architecture. Producing 80% of its own energy using geothermal energy and solar panels across the site, the building brings together innovation and respect for the environment. Many local artisans contributed to the project. Léon Noël–a skilled stonemason from Reims awarded the Entreprise du Patrimoine Vivant (Living Heritage Company) label–helped make this technical feat a reality, from quarry to installation.

“In gardens, we encounter and connect with nature. Here, the history of Ruinart and the Champagne region is reflected in every detail of the landscaping. It is a garden to explore and experience that reveals the spirit of Ruinart. The exterior spaces form a scenographic path that awakens the senses and generates emotion.” -Christophe Gautrand, Landscape artist

Visit ruinart.com to learn more about the new experience and plan your visit to the Maison.

This article first appeared on Men's Journal and was syndicated with permission.

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