Mionetto Drops Alcohol-Free Aperitivo Just In Time For Sober October

Originally posted on Men's Journal | Last updated 10/5/24

This Spring I was shown a preview into a new product that Mionetto had been working on. Something true to the brand, true to the origin, but also true to the changing landscape across drinking culture. The brands who are watching the rise in popularity of the non-alcoholic category and seeing opportunity, they are the the ones who will benefit greatest. We all love a good spritz, but sometimes we're taking a day off from booze. No longer do we need to wait until we are boozing again to get that spritz!

Mionetto—the world’s most recognized Prosecco winery—announces the launch of the winery’s newest portfolio addition. Designed to offer a new approach to experiencing the spritz ritual: Mionetto Aperitivo Alcohol-Free. Launching in the U.S. by end of the year, Mionetto Aperitivo Alcohol-Free will offer consumers a brand-new way to experience the spritz, sans alcohol.

The origins of the spritz have been traced back to the Venetian region; the same region in which Mionetto was founded in 1887. For over 135 years, Mionetto has remained at the forefront of the Prosecco category and remains committed to its roots & history of producing an authentic, quality driven and affordable wines. With the traditional recipe for a spritz requiring a Prosecco as a core-ingredient, Mionetto looks to share its experience of the spritz ritual with a one-of-a-kind Alcohol-Free Spritz.

“At the core of Mionetto’s DNA is passion and innovation” says Enore Ceola, CEO of Freixenet Mionetto USA. “Consumer lifestyles and shopping habits over the last five years have demonstrated the need for Alcohol-Free options that are inclusive and quality driven. Mionetto is ready to put our own take on the spritz with a brand-new approach on the traditional yest modern spritz culture we all look forward to.”

Inspired by both local tradition & innovation, Mionetto has recognized the global phenomenon of the Aperitivo hour and Italian Spritz ritual over the last decade. The Spritz has risen in popularity around the world including within the U.S. where it is now prominently featured as a Top 10 cocktail selection.

Mionetto Aperitivo Alcohol-Free is crafted with a 100% selection of ingredients sourced from within Italy. The flavor profile features natural citrus fruit flavors of orange and grapefruit with a carefully selected composition of herbs and spice, ending with a touch of bitter root. The liquid then is mixed and blended before undergoing two-step filtration, pasteurization followed by bottling.

With the introduction of Aperitivo Alcohol-Free, consumers can select from two recipes:

Aperitivo Alcohol-Free can be mixed with Mionetto’s Prestige Brut Prosecco, best known for its fresh fruit flavor profile (SRP $15) and Mionetto Aperitivo Alcohol-Free or alternatively a Mionetto Zero Alcohol Spritz using Mionetto Alcohol-Removed (SRP: $15) which launched in 2023 and Aperitivo Alcohol-Free.

This article first appeared on Men's Journal and was syndicated with permission.

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