The 20 most iconic food mascots of all time

The Trix Rabbit is always getting himself into mischief, all in the name of cereal. His efforts have been rewarded on a handful of occasions, managing to get some Trix. Though he’s largely been unsuccessful, the Trix Rabbit deserves some kudos for his grit. 

Is there any mascot — food or otherwise — that’s more adorable than the Pillsbury Doughboy? He’s tiny and squishy. He has a cute voice and wears a darling little toque. And he makes delicious baked goods. What’s not to love about him?

The Kool-Aid Man is such an icon. He busts through walls and yells his catchphrase despite wreaking havoc with his behavior. The Kool-Aid commercials became significantly less terrifying when they switched from live-action to cartoon. 

The best part about the Jolly Green Giant is that his statue was erected in Blue Earth, Minnesota. It is enormous, and unless you’re seeking it out, you’ll likely be surprised by its existence. 

Quaker Oats’ mascot is none other than The Quaker Man, a Quaker gentleman who reportedly goes by the name Larry among Quaker Oats officials. Very little of The Quaker Man is seen on Quaker Oats products, making it that much more incredible that he’s become such an icon. 

Tony the Tiger, the Kellogg's Frosted Flakes mascot, has been around for decades. The whole shtick is that eating Frosted Flakes will “bring out the tiger in you,” and quite honestly, Tony makes that claim pretty believable. The mascot doesn’t make a ton of sense, but the campaign has made him grrrrreat. 

Lucky the Leprechaun has been around for decades. Like most cereal mascots, he’s obsessed with his cereal, and he’s always finding himself in a battle against children to eat some Lucky Charms. Unlike other cereal mascots, Lucky usually gets to keep his breakfast. 

Toucan Sam has been around for decades, too. He started his tenure with Froot Loops in the early 1960s, and when he first became the mascot, he had an American accent and occasionally spoke in Pig Latin. 

Is there anything cuter than the idea of little elves living inside trees and baking cookies all day? Absolutely not. And that's exactly why Keebler has one of the most iconic food mascots of all time. Cuteness always wins out. 

Who would've ever thought that a bemused cow in earrings made of cheese would become a cultural touchstone? The Laughing Cow needs to sell novelty earrings so people can be like their iconic mascot. 

Snap, Crackle, and Pop,  the Rice Krispies mascots, might be the best trio of all time. They're darling, unproblematic, and represent something everyone can get behind: Rice Krispies. They're undoubtedly Hall of Fame mascots. 

Chester Cheetah is effortlessly cool. Not many people can say that, let alone mascots. He wears sunglasses all the time. He can handle spicy food. He has awesome shoes. He's just an all-around legend. 

The M&M's Characters make eating M&M's infinitely better. They've been through some controversy but made it out the other side, and they're still iconic. And let's be honest, it isn't Christmas without the M&M's Characters running into Santa Claus. 

Yep, that guy's name is Julius Pringles. He symbolizes everything there is to love about food mascots. He's unnecessary, and he certainly doesn't need a name. But he exists, and the food world is better for it. 

Everything about Mr. Peanut is iconic. He has the coolest accessories. He's always looking classy. And he's a literal peanut. 10/10 mascot. 

Captain Horatio Magellan Crunch, the Cap'n Crunch mascot, is by far the least menacing of all the cereal mascots. He isn't actively trying to steal cereal or keep it from anyone. He just wants everyone to enjoy his breakfast food. 

The Hamburger Helper hand, aka Lefty, only has four fingers, but that doesn't make him any less of an icon. If anything, it makes him even more iconic because it makes people think and always keeps them talking about him. 

The Burger King tends to be overshadowed by Ronald McDonald, but don't let anybody fool you into thinking he's not an icon. He knows his worth, and people are honest with themselves, they know, too. 

Buzz the Bee is another great mascot, and Honey Nut Cheerios has done him dirty a time or two. One campaign centered around Buzz going missing from the Honey Nut Cheerios boxes. Why General Mills didn't want to see Buzz on its boxes is hard to understand. 

Some say the Vlasic Stork is named Jovny, but the pickle people don't seem to have confirmed that. Whatever his name is, he's a legend.